Print on Demand Greeting Cards

Greeting cards move on a calendar more than any other category — orders spike hard around Christmas and the spring gifting run, then flatten out between. That rhythm decides how sellers should stock and promote the page. Occasion designs need to be up and indexed well before each peak, while evergreen options like birthdays and thank-yous carry the slower weeks. This is a low-ticket, high-volume category, so the assortment has to run wide rather than deep — a card that lands with one buyer rarely lands with the next. Cards also pair naturally with heavier gift purchases in the same store, which is why sellers who position them as add-ons often see the strongest attach rate.