White label products offer entrepreneurs and online sellers a fast, affordable way to launch their own branded line—without the high costs of product development or manufacturing.
The demand for flexible, ready-to-brand products is stronger than ever, opening new opportunities in beauty, fitness, lifestyle, and more.
Whether you're starting a dropshipping store or expanding your existing catalog, this guide will walk you through 20 of the best white label products to consider. Ready to grow your brand and boost your sales this year? Let's dive in.
What Is a White Label Product? Pros and Cons
You've probably come across the term "white label products," but what does it really mean?
Think of it like this: someone bakes a batch of cookies, but instead of selling them themselves, they let another company put their own brand on the packaging and sell the cookies as if they made them.
Take skin care creams as an example. One company creates and packages the cream, then allows other businesses to market and sell it under their own brand names.
That's the idea behind white label products—you receive a finished product and can focus on promoting and selling it, without having to develop it yourself.
Pros and Cons of White Label Products
Pros:
- Quick to Start: You don't need to create a new product. That saves time.
- Lower Cost: You skip the cost of research, development, and production.
- Easy to Brand: You can put your logo and design on the product.
- Scalable: You can grow fast if the product sells well.
- Less Risk: The product is already tested by the manufacturer.
Cons:
- Limited Control: You can't change the product itself.
- Less Unique: Other sellers might use the same product with a different label.
- Dependence on Supplier: If they have delays, so do you.
- Tight Rules: Some suppliers limit how and where you can sell the product.
- Quality Issues: You rely on their standards, not your own.
20 Best White Label Products to Boost Your Sales
1. Wall Art
Wall art can change a space fast and attract buyers looking to decorate. Popular options include:
- Poster: Great for dorm rooms or studios.
- Cotton and Linen Hanging Pictures: Soft texture, easy to hang.
- Canvas Print: Adds depth and looks high-end.
- Sound Absorbing Panel: Blends decor with function.
Wall art is lightweight and fits any room style, making it a flexible product with wide appeal.
Custom Cotton and Linen Hanging Pictures - Print-On-Demand - PrintKK
2. Sports Gear
Fitness and play never go out of style, and there's always someone looking for new gear. Consider offering:
- Pickleball Paddle: Popular with all ages now.
- Basketball: A steady seller for families and teams.
- Rugby Football: Good for school or club play.
- Skateboard: Loved by teens and collectors alike.
These items can be branded or personalized, giving you more room to connect with different audiences.
Custom Basketball - Print-On-Demand - PrintKK
3. Pet Accessories
Pet lovers are big spenders, and functional + cute always sells. Top items include:
- Pet Cooling Mat: Useful in warm months.
- Pet Bandana: Great for themed looks.
- Pet Hoodie: Stylish and warm.
- Pet Collar: Everyday need, often bought in sets.
People like to treat pets like family, and these products are low-cost ways to boost cart size.
Custom Pet Cooling Mat - Print-On-Demand - PrintKK
4. T-Shirts
T-shirts are easy to sell and never go out of demand. You can create styles for events, hobbies, or humor. Make your designs bold and readable, especially from a distance. Offer a good size range so no one feels left out.
Custom Men's Mesh T-Shirt - Print on Demand Fulfillment - PrintKK
5. Hoodies and Sweatshirts
These are go-to items when the weather turns cool. They're also worn year-round for lounging or workouts. Hoodies offer comfort and space for creative prints, giving you a lot of freedom to shape your brand's tone.
6. Baby Bodysuits
New parents always need baby clothing. Bodysuits are simple and useful. Choose soft fabrics and flat seams. Add playful sayings or cute animal graphics, and you'll catch gift buyers as well as regular shoppers.
Custom AOP Baby Cotton Short Sleeve Onesies with Print on Demand - PrintKK
7. Baseball Caps
Custom caps are small but full of style. They appeal to all ages and can be worn across seasons. Designs that show personality or team pride do well. Go with adjustable fits so you only need one size.
Custom Printed on Demand Washed Cowboy Baseball Cap - Hats & Caps - PrintKK
8. Tote Bags
Totes are easy to print and easy to sell. Use themes like books, groceries, or travel. They're eco-friendly and reusable, which adds value for conscious shoppers. Seasonal and quote-based designs keep stock feeling fresh.
Print on Demand Canvas Tote Bag (Made in USA) - Handbag - PrintKK
9. Phone Cases
Phone cases are updated often as models change. A clean design or a fun graphic can make yours stand out, especially on newer iPhones or Galaxy phones. Offer glossy and matte finishes to suit different tastes.
Custom PC iPhone 15 Case Series (Dual Camera) - Print on Demand Fulfillment - PrintKK
10. Ceramic Mugs
Ceramic mugs are gift-ready and used every day. People buy them for home, office, or as small presents. Add humor, initials, or hobby-based prints to get attention. They're affordable and quick to restock.
Custom Color Changing Mug (11oz) (Made in USA) - Print-On-Demand - PrintKK
11. Stainless Steel Water Bottles
These are for school, gym, or work. Pick sleek shapes and spill-proof lids. A sharp logo or strong quote can make your bottle a go-to item. They pair well with eco-focused branding or fitness content.
Print on Demand Travel Coffee Mug with Handle and Straw (40oz) - Drinkware - PrintKK
12. Candles
Custom candles add mood to any room. Offer scents like vanilla, citrus, or pine. Simple packaging with calming labels works well, especially for wellness or home décor stores. Small-batch look adds value.
Custom Black Jar Scented Candle (6oz) - Print-On-Demand - PrintKK
13. Moisturizers
Skin care is personal, but moisturizers are a must for most routines. Choose a light, non-greasy formula, and highlight the main benefits clearly. Customers like natural ingredients and gentle scents.
14. Swimsuit
Swimwear sells well before vacations or in summer. Keep sizing clear and cuts flattering. Bright prints or solid basics both find buyers, depending on your niche. A small line can go far if the fit is right.
Print On Demand Cut Out One Piece Swimsuit Women - PrintKK
15. Lamp
Small table lamps or clip-ons are practical and decorative. Clean, modern shapes fit many spaces, from bedrooms to offices. Offer neutral tones and soft light for everyday use. Great as a bundle with other home items.
Custom Square Table Lamp with USB Port Gold Trim - Print on Demand Fulfillment - PrintKK
16. Puzzles
Puzzles are relaxing and family-friendly. Try scenic art or custom illustrations. They sell well during holidays or winter, when indoor fun is in focus. Box design matters—make it giftable and compact.
Custom Printed on Demand Wooden Jigsaw Puzzles 300 pcs (Horizontal) - Games & Crafts - PrintKK
17. Diamond Painting
This craft item combines art with mindfulness. Buyers enjoy it as a slow, rewarding hobby. Offer clear guides and color-coded kits, and your product will appeal to both beginners and experienced users.
Print On Demand DIY Diamond Painting no Frame (3:4) - PrintKK
18. Watch
A clean, modern watch works for many looks. Focus on design over features. Watches are giftable and work well in minimalist packaging, especially when paired with a good strap material like leather or silicone.
Custom Printed on Demand Simple Stainless Steel Watch - Watch - PrintKK
19. Mouse Pad
Everyone with a desk needs a mouse pad. Choose smooth textures and anti-slip backing. Graphic prints or motivational quotes can make your pad stand out, even in a crowded market. Lightweight and easy to ship.
Print On Demand PVC Leather Mouse Pad - PrintKK
20. Throw Pillows
Throw pillows add personality to a couch or bed. Offer bold patterns or soft tones. Pillow covers with zipper closures are easy to clean, which buyers appreciate. Seasonal or holiday designs help refresh your inventory.
Print on Demand Plush Throw Pillow Covers 2 pcs (Single-Sided Design) - Home Decor - PrintKK
When Is the Right Time to Switch to White Label?
If you're still testing a product, white labeling might not be the best move yet. You don't want to spend money on packaging, logos, and inventory before you know the product actually sells.
Start with dropshipping first to test the waters. That way, if the product flops, you haven't lost much.
Once you're getting steady orders—say, 20 or more per day—you'll have real proof the product works. That's a better time to think about adding your own logo and custom packaging. It also means you can order in bulk, which suppliers usually require for white label options.
You might worry that customers will see a different brand on the product. That's valid. But until you scale, you can focus on building a clean, professional-looking website.
Good branding online makes your store look trustworthy, even if the product inside doesn't have your logo yet.
It's okay to wait. Branding too early can lead to wasted money. Focus on testing first. Then, when your product is getting regular sales, you'll know it's time to switch to white label—and do it with more confidence.
Read More:
Private Label vs White Label: Which Is Better for Beginners?
When you're just getting started, choosing between white label and private label can be confusing. Both let you sell products with your own brand, but how they work is very different.
What's Easier to Start?
White labeling is usually easier.
You take an existing product and just add your logo. The product stays the same.
You don't have to worry about designing, testing, or finding special materials. That makes it faster—and cheaper.
Private labeling takes more time.
You can make small changes to a product or even create something more unique.
But that means working closely with suppliers, sometimes paying more, and taking on more risk.
Which Offers More Control?
With private labeling, you get more say in the product. You can choose the colors, ingredients, packaging—almost everything.
But it comes at a cost.
White label gives you less control, but it's ready to go.
What's Better for Learning?
If this is your first business, white label is a smart way to learn the ropes.
You can test the market without spending too much. Later, when you know what works, you can move into private labeling.
How to Create White-Label Products With PrintKK
Getting started with white-label products through PrintKK is simple. You don't need to hold inventory or handle shipping yourself.
Just pick a product, add your design, and connect it to your store. PrintKK makes it easy to focus on branding, not logistics.
PrintKK has a wide range of unique products—from home goods to fashion items. Whether you're targeting pet lovers, gamers, or eco-friendly shoppers, you'll find products that match their interests. This makes it easier to stand out and build a niche brand.
You also get an edge with pricing. PrintKK offers competitive rates, so your profit margin stays strong. That's important when you're running ads or offering deals.
PrintKK works with platforms like Shopify and Etsy. You can connect your store quickly, and products will sync in real time.
When a customer places an order, PrintKK handles everything—from printing to delivery. Their global shipping network makes sure your customers can order from anywhere.
If you want to start your own brand without high risk, PrintKK is a helpful tool. It's a direct way to build your business without needing to go all in at once.
Expert Tips
White label products are a smart choice if you want to grow your business fast. You save time and money. You focus on branding while others handle production.
They're not perfect—some lack uniqueness, and profits can be tighter. But for many, the trade-off is worth it.
Now that you know the best white-label options, it's time to pick what fits your brand. Start small, test, and scale.
Ready to boost your sales in 2025? Your next step is just a decision away.
FAQs
What Is the Difference Between OEM and White Label?
OEM means making products based on another brand's design and needs. White labeling is using ready-made products, adding your logo, and selling them as your own with little or no product change.
Is White Labeling Legal?
Yes, white label products are definitely legal. Suppliers build them to be rebranded. Just be sure to adhere to local regulations, such as labeling requirements, and use good suppliers to avoid problems.
Do I Need a White Label to Do White Label?
Most white label products don't require any special permission. They're produced by suppliers to be rebranded. Do ensure that the contracts allow you to add your logo and sell and distribute the product without restriction.
Is White Labeling Profitable?
White labeling can be very lucrative. You save the cost of going into production and concentrate on marketing. Success comes down to selecting desirable products, pricing effectively, and cultivating a strong brand.
Where Can I Sell White Label Products?
Sell white label products through your website, Amazon, eBay, or Etsy. You can also appeal to more customers by using social media marketplaces such as Instagram or TikTok.
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